Moonwoods is a small studio in North Portland that makes custom wooden eye wear and jewelry.  I worked with them to create a take-away that would embody their design philosophy and processes, as well as communicate to potential clients how to contact their studio.  To inform the visual direction for the project, I looked to the studio's library of literature.  I found that tapping into the visuals and writings that influenced the Moonwood's process was an important factor in understanding what they did. 
     The studio and I had a shared interest in Galileo's studies, specifically his drawings of the moon.  These drawings were accompanied by writings in which Galileo used the term “oculata ceritudine”, which translates in English as "visible certainty."  The phrase at the time (circa 1610) suggested the important connection between firsthand observations and

credibility in the field of science. From the time of Galileo's studies onward, visual evidence became indispensable in understanding Nature.  When it came to organizing the design, I used the phrase “Visible Certainty” on one side of the take-away as a poster image. 
     To us, this language embodied the importance of vision or sight, which is essential in both the purpose of Moodwood's eye-wear and in Galileo’s observations.  The reverse side of the printed matter presented a brief description of purpose and ideology along with several drawings of Moonwood's frames by Daniela Repas.  The take-away is 8.5 x 5.5 inches folded, and 17 x 10.5 inches unfolded.  It was printed by Eagle Web Press in Salem, Oregon with an open web (non- heat set method) offset process.