MAEKAN — Stories for the Curious

MAEKAN is community-supported digital platform focused on audio-based storytelling. Their format and approach explores the unexpected connections that impact and shape individual expression.


At Instrument, I helped build a team and set up a unique incubation environment where we developed a business strategy, design direction and digital experience for the MAEKAN brand. MAEKAN’s product scratches the surface on how we think about audio-visual storytelling and creates an exciting opportunity to challenge how we consume media. 


Client: MAEKAN
Agency: Instrument 
Role: Creative Director 

Design Direction 
Visual Design 
User Experience  
Content Strategy

Tim Kamerer - Design 
Jordan Sowers - Design 
Brandon Kitajchuk - Development
Zech Bard - Strategy
Ravi Mongia - Strategy 

Los Angeles
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